One Billion Coalition: Building community resilience and contributing to sustainable development

Wendy Ward (wendy.ward@redcross.org); Sydney Morton (sydney.morton@redcross.org): International Policy and Partnerships


Yes, the American Red Cross is committed to the One Billion Coalition and looks forward to sharing our experience both domestically and as part of our role supporting other national societies in our international programs. The commitment we have made to the One Billion Coalition can be seen in our continued work to build resilience in communities through a number of actions most notably captured in our nationwide campaign to reduce the number of casualties related to home fires. Our home fire campaign has reached every community we serve and is characterized by a coalition centered approach with partnerships that include the fire department, other service organizations and the private sector.

Please note that the people served through in-home visits and the youth reached through campaign programs are both separate figures (some youth will be captured in the people served grouping, but those are different than the youth reached through campaign programs). Youth reached includes The Pillowcase Project, Project Paradigm Challenge, and Monster Guard app enagement. The lives saved below are cases that we rigorously vet and investigate (e.g. a life-threatening fire must have occurred in the home after we provided in-home visit services or training through The Pillowcase Project, an element of our service delivery had to lead the resident to take the appropriate action (a smoke alarm alerted them, they recalled the home fire escape plan, etc.), and the supporting documentation has to be in order (resident was at home and inside the building at the time of the fire, etc.).

Since the launch of the Home Fire Campaign in October 2014 through May 31, 2017, we have accomplished the following:

-Documented Lives Saved: 258

-Smoke Alarms Installed: 886,823

-People Served Through In Home Visits: 998,520

-Youth Reached Through Campaign Programs: 858,257

-Households Made Safer: 368,012

-Fire Escape Plans Made: 314,126

-Batteries Replaced: 48,217 (this occurs as resources allow and is not a primary focus for us – we’d rather install a 10 year tamper resistant smoke alarm)

-Cities and Towns Served: 10,664

-Partners Engaged: 4,295 (these are agencies – not individual partner volunteers)

The Pillowcase Project reached 262,623 students in the United States in Year 4 including:

· 58,507 in Disney Priority Markets

· 6,669 at Boys and Girls Clubs

· 2,191 through Service to the Armed Forces hosted events

· Red Cross societies have reached 46,000 youth abroad through the international Pillowcase curriculum delivery and are on track to reach 107,480 by the end of the upcoming program year

· Inclusive of all years, the American Red Cross has reached 710,848 youth in the United States and 46,000 youth abroad with The Pillowcase Project

· The Red Cross has received over 13,673 downloads of Monster Guard: Prepare for Emergencies

· In 2016, we distributed 152,930 Mickey and Friends Disaster Preparedness Activity Booksto youth in vulnerable communities

· In 2016, over 62,000 plush Mickeys were distributed to children impacted by disaster

o Over 1,908 plush Mickeys were distributed in March and April to children affected by storms in Louisiana and Texas along with the episodic gift of Disney DVDs

o Over 300,000 plush Mickeys have been distributed since 2011

Internationally, the American Red Cross and the Global Disaster preparedness Center have worked with national societies to release a First Aid app in over 80 countries reaching over 4M people. This tools provides life saving information into the hands of the individual to help empower their response in an emergency or life threatening situation.

– Is implementation complete?

The American Red Cross continues to work on the Home Fire Campaign, the Pillowcase Project and its international preparedness work.

For the Home Fire Campaign, the organization has set a target of installing 2 million smoke alarms within the next 19 months.